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LWM Sales Team Survey

Purpose: The current assessment presents seven questions to detect sales teams' most significant challenges and opportunities. The survey will help us identify areas to improve the customer experience and the sales process. Additionally, it will provide valuable insights into finding out what best meets the prospects' and the sales teams' needs. Some of these questions are great as multiple choice; however, many are best asked as open-ended questions.

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1. What are the most common sales problems you face? *

a) The sales process is way too long
b) You don’t have enough leads
c) Your leads are unqualified
d) You are wasting your effort on bad-fit prospects
e) Other

Describe

2. What’s the biggest obstacle while adding new customers? *

a) Not enough leads
b) Entrenched competitors
c) Competitive products
d) Making contact with new leads and prospects
e) Other

Describe

3. What are the most common challenges you face after your first approach? *

a) Prospects stop responding
b) Absence of interaction opportunities with decision-makers
c) Dealing with prospect trust issues
d) Other

Describe

4. How do you define a sales-ready lead? (open-ended) *

5. What is the average sales cycle length? *

a) 3 to 4 weeks
b) 5 to 8 weeks
c) Usually, more than two months
d) Other

Describe

6. How long do you usually wait to reapproach a prospect after your initial communication? (open-ended) *

7. Is there any further information you’d wish you had for your prospects before your first meeting? (open-ended) *

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